Difference between revisions of "Template:Typographic Best Practices"

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(Key Typography Tips)
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# '''Don't go crazy'''
 
# '''Don't go crazy'''
 
#* Great typography has character but does not draw too much attention to itself: [https://www.typewolf.com/adobe-fonts The 40 Best Fonts Available on Adobe Fonts]
 
#* Great typography has character but does not draw too much attention to itself: [https://www.typewolf.com/adobe-fonts The 40 Best Fonts Available on Adobe Fonts]
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# Adjust Your Kerning
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#* Kerning refers to the spacing between letters. You can adjust the kerning in many Adobe tools. In some cases, you may want to bring letters closer together or space them farther apart to add impact. Do this carefully, legibility can break down quickly if you space out words too much. Without proper kerning, your typography may come across as unprofessional or odd.

Revision as of 09:42, 18 March 2020

Like all disciplines, typography is a skill with fundamental learnings that can be mastered with time and practice. I have assembled some links and thoughts for you here:

The Typography Handbook is a wonderful place to start. The Complete Manual of Typography is focused on print.

Key Typography Tips

  1. Visual Hierarchy
    • Have content that looks aesthetically pleasing! Key information (your name, title, chapter) should be larger than supporting text or items. Make sure that there is enough white space.
  2. Don't just shop for a font, instead look for typeface pairings!
  3. Don't go crazy
  4. Adjust Your Kerning
    • Kerning refers to the spacing between letters. You can adjust the kerning in many Adobe tools. In some cases, you may want to bring letters closer together or space them farther apart to add impact. Do this carefully, legibility can break down quickly if you space out words too much. Without proper kerning, your typography may come across as unprofessional or odd.