Template:Typographic Best Practices

Like all disciplines, typography is a skill with fundamental learnings that can be mastered with time and practice. I have assembled some links and thoughts for you here:

The Typography Handbook is a wonderful place to start.

Key Typography Tips

1. Visual Hierarchy
   • Have content that looks aesthetically pleasing! Key information (your name, title, chapter) should be larger than supporting text or items. Make sure that there is enough white space.
2. Don't just shop for a font, instead look for typeface pairings!
   • Very rarely do you do a project with just one font, if you want to drastically accelerate your type confidence, browse already proven classic solutions.
   • 8 Great Adobe Font Combinations For Your Next Design Project
   • Typekit (now called Adobe Type) font pairing
   • 10 Great Typekit Font Pairings
   • Fontjoy - Generate font pairings in one click
   • 36 perfect font pairings
   • If you want to know more about the science behind it Eight Tips for Combining Typefaces
   • A Non-Designer’s Guide to Pairing Fonts
3. Don't go crazy
   • Great typography has character but does not draw too much attention to itself: The 40 Best Fonts Available on Adobe Fonts