Reference:Mailchimp Best Practices
Why Have a Newsletter
That newsletter can be one of the most powerful tools in an illustrators’ marketing toolkit. It’s important to put effort into building up your mailing list so that you can reach a wide audience of illustration (and your) fans, so make sure to stay in touch with anyone who has expressed interest in your work. When you build a mailing list, you want to make sure your subscribers are interested, so that they will actually keep reading your content, following your career, and possibly purchasing/commissioning your work!
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