Class:MFA Illustration 2020/Week 17
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Contents
Last Week
- Guest Speaker: Erin Kim on Dimension and working in 3D
- Quick review of 3D & augmented reality projects week two
- Guest Speaker: Kim Pimmel on his work and Augmented Reality
This Week
- Ad hoc review of the group's current identity and branding
- Introduction to principals of design & typography
- Group review of Personal Identity & Brand Design examples
Open Questions
Notes
- Please spend some time reviewing the topics discussed in class this week
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- I have created a reference resource for you on Typography & Font Success (we used this in class)
- We created this Behance Moodboard in class MFAI 2021 Visual Identity Share
- I photographed the better business cards that I have handy, for your reference: 20210208 Business Cards
- Examples of personal identity sketches on Google
Video Notes
Assignment
This week in class we started discussing design principles and the value of a cohesive Personal Identity for illustrators. Your assignment is to begin exploring a new or updated personal brand.
- Your identity might be about typography on or with your illustration.
- Your identity might be the logotype or script of your name or website domain.
- Your identity might incorporate a mark, symbol, or logo.
- As illustrators you can create your own identity rules, leverage your style, invent any narrative.
Deliverables
- 4 to 5 separate (different) explorations of your typography/logo treatments.
- You can explore on paper/Photoshop or Illustrator
- You can mock-up or sketch in the context of business cards, postcards, or just the typography and related marks.
Stuff to consider
- Is your brand your full name, first name, URL, or something totally new?
- What is your website domain/URL?
- What is your primary information?
Must haves
- If you are using typography, use the real type/fonts
- 4 to 5 separate (different) explorations
Presentation
- You will be presenting your work to the group, open crit.
- Upload any and all materials to svaMFAI_20210215-Personal-Identity-Exploration
