Class:MFA Illustration 2020/Week 17

Last Week

• Guest Speaker: Erin Kim on Dimension and working in 3D
• Quick review of 3D & augmented reality projects week two
• Guest Speaker: Kim Pimmel on his work and Augmented Reality

This Week

• Ad hoc review of the group's current identity and branding
• Introduction to principals of design & typography
• Group review of Personal Identity & Brand Design examples

Notes

Please spend some time reviewing the topics discussed in class this week

• I have created a reference resource for you on Typography & Font Success (we used this in class)
• We created this Behance Moodboard in class MFAI 2021 Visual Identity Share
• I photographed the better business cards that I have handy, for your reference: 20210208 Business Cards
• Examples of personal identity sketches on Google

Video Notes

• Intro to Personal Identity & Brand Design
• Zoom recording from class on February 8th, 2021

Assignment

This week in class we started discussing design principles and the value of a cohesive Personal Identity for illustrators. Your assignment is to begin exploring a new or updated personal brand.

• Your identity might be about typography on or with your illustration.
• Your identity might be the logotype or script of your name or website domain.
• Your identity might incorporate a mark, symbol, or logo.
• As illustrators you can create your own identity rules, leverage your style, invent any narrative.

Deliverables:

• 4 to 5 separate/diffeernt explorations of your typography/logo